As a small business owner, you’ve heard plenty about SEO, or search engine marketing, and the concept of getting your website to show up on Google. You’ve heard the stats (93% of online experiences begin with a search engine!) and you’ve probably come across an SEO company or two. Some charging lots of money, and some charging just a little bit.
Chances are are you’ve probably also asked yourself, can I do my own SEO? The answer it turns out is yes, and to help you accomplish this, SimplifyThis customer, SEO Maids—a local SEO company that helps residential house cleaning companies get found online—released their 64 page ebook called SEO to GO. You can download it here. In it they provide all you need to know to be able to launch and manage your own small business SEO campaign. Topics discussed include:
- What SEO means: What you do online to increase the visibility of your website in Google’s search result pages.
- How Google works: Collecting and organizing all of the content on the internet, then presenting that information to us—the searchers—in a way that is useful.
- Anatomy of a SERP: Search engine result pages—what Google returns when you search a topic. Will you show up in the organic listings, local listings or paid listings.
- Organic vs. paid search: What it takes to show up in Google’s search result pages without paying for ad space and how Google decides who shows up on page one.
- Keywords: What a keyword is and what the difference is between a short tail and longtail keyword.
- Google no, nos: What black hat SEO means, and how it can hurt you.
- And much, much, much more.
It’s a handy book, and if you have a business—whether you plan to do your own SEO, or if you plan to hire someone to your SEO for yo—it lays out the basics of what you should know in a straightforward, easy-to-digest format.
We particularly liked these tips for local businesses:
Four Must-Do’s for Local SEO
- Create your Google Places listing. Do that here. Fill out your profile completely and be sure that your local listing links to your website.
- Fill out your NAP information. NAP stands for name, address and phone number. Make sure your NAP information is correct and consistent across the internet. The resource section of SEO on the GO offers a list of NAP sites.
- Add local signals to your website. Make sure you have you NAP information throughout your site as well, not just directory sites.
- Garner Google Places reviews for your business. Reviews are arguably one of the most important aspects of marketing a local business online. There are a number of ways you can get authentic reviews for your business. The ebook covers this as well.
SimplifyThis, two-in-one appointment scheduling and invoicing software, was built with small businesses in mind. Take appointments directly through your website. Automate and streamline administrative tasks and focus your energy on growing your business with SimplifyThis.