Technology for Traveling Business Owners

What will they think of next? The steering wheel desk as seen at

Technology for Traveling Business Owners

Ah, business ownership. The thrill of being master of your own future, time and career.  The chance to call the shots. The opportunity to become wealthy. All wonderful things.

The time you’ll spend on the road? Not always so wonderful.

Yet business owners are spending considerable time away from their business’ office and on the road. In fact, an Intuit Small Business Survey earlier this year found that business owners said that on an average week they spent 21 hours in the office and 12 hours on the road. In addition, they are at their clients’ places of business 3 percent of the time and use their cars as an “office” 3 percent of the time.

It follows that business owners need tools that can help them run a business away from their business.

Below are a few mobile tools we’ve found that piqued our interest (and look as if they will make your business travels more productive and efficient).

HPs Portable Electronic Whiteboard

Business owners often are – at least in the beginning – a company’s chief salesperson. Sales often require presentations. Presentations often mean you’ll need to use a whiteboard for writing flowcharts, notes, designs, and taking down client ideas.

Hewlett Packard has a nifty portable electronic whiteboard you can attach with a USB connector to a laptop or personal computer. The device, HP’s Pocket Whiteboard,” has a stylus that allows you to make any flat surface into a drawing board up to 10 feet tall.

Steering Wheel Desks

Since you’re spending a considerable amount of time on the road or even using your car as an office, a steering wheel desk makes great sense. The “desk” attaches to your steering wheel and gives you a flat space on which to write or place your laptop. The Wheelmate Desk is one  auto desk brand to consider.


Have you heard of Pogoplug? If not, you will. This little device lets you connect a maximum of four hard drives from anywhere there’s a connection to the Internet. You can download any and all files (video, photos, data, text, you name it) from your computer, browser, tablet or even smartphone. It also backs up all your data. Want to post a photo to Facebook? Pogoplug allows you to do so with one click. It’s like having your own little “cloud” (as in cloud computing) in your pocket.

The Tablet

We really couldn’t have an article on technology for traveling business owners without mentioning what is perhaps one of the most innovative and efficient tools to help traveling business owners stay well, efficient. We speak, of course, of the tablet computer. Sure, we mean the iPad, but let’s not forget about the Asus EEE Pad Transformer, the Acer Iconia, and others. Smaller than a laptop, bigger than a smartphone, many tablets allow users to type documents, build graphs, create a slide presentation (Keynote for iPad, we’re talking about you!). Lightweight. Agile. What’s not to like?

Jean Henshaw began offering content writing and other marketing communications/ editorial services in 2008 after years of a successful journalism and public relations career. Her articles have appeared in Internet World, the San Diego Union, the Des Moines Register and many others. She is a senior writer with Pimsleur Approach, leading retailers of language learning courses including Learning Brazilian Portuguese and Learning Japanese.

Why Are Scheduled Flights So Often Delayed?


As a business owner you know the importance of time management and perhaps live by a schedule. Yet as a business traveler, you’ve likely encountered flight delays, and maybe have even asked yourself why me? To satisfy your curiosity we look at what’s behind those pesky delays.

What Causes Flight Delays
Flight delays are caused by bad weather, mechanical issues, excessive runway traffic, overbooking and bumping. These problems occur with the greatest frequency on the most popular flight paths and at peak hours. The good news is the Bureau of Transportation Statistics (BTS) maintains a database known as the Research and Innovative Technology Administration (RITA). RITA tracks all of this information, so travelers can look up flight numbers to discover which flights and airports are chronically delayed.

Chronic Delays
Delays are such a widespread problem that the BTS has a strict definition of what constitutes chronically delayed. Flight routes are considered chronically delayed if 50 percent of arrivals are delayed longer than 30 minutes. The BTS keeps track of all this information in monthly reports. In 2011, the worst offender was the flight path between Newark’s Liberty International Airport and the John Wayne Airport in Santa Ana, California. According to federal statistics from the BTS, this flight was delayed by 59 minutes every time it flew.

Delayed Airlines and Airports
Certain airlines and airports are prone to delays. Most major airlines monitor delays and performance, but this information can be hard to find when the numbers aren’t positive. Scheduled flights between major air hubs are more likely to be delayed than those departing from secondary cities. Likely culprits for delays include flights leaving from Chicago’s O’Hare, Newark, Atlanta, Phoenix, San Diego and the two airports in New York City, JFK and LaGuardia. These hectic airports experience more chronic delays than any other air hubs in the country. Some of the smaller airports had problems with the weather in winter when there was snow. That is why more of them are turning to commercial modular buildings for their additional construction needs.

Avoiding Delays

Whether frequent delays are 15 minutes or one hour, most passengers and business travelers want to know how to avoid delays and get to their destination on time. Whenever possible, connecting flights should be avoided. If there is a delay before travelers reach their connecting flight, it can create a domino effect that impacts appointments and secondary travel arrangements. To avoid complications, passengers should travel with carry-on baggage only. If luggage isn’t checked, it’s much easier to change flights and travel plans. Laws require passengers to fly on the plane that is carrying their luggage. With checked luggage, bags can become lost in transit. This makes it more difficult to change flights.

Compensation for Delays
To avoid delays, passengers should not purchase tickets for rush-hour flights or the last flight of the day. Passengers who are caught on a delayed flight route should request meal vouchers for a short-term delay and accommodation vouchers if the flight is canceled or the delay will be more than eight hours. Unlucky passengers have been trapped on grounded planes for hours. New laws mandate that airlines cannot keep passengers on the plane during extended delays. However, there is no standard rule for delays where passengers are stuck in the terminal.

To have the best travel experience, passengers should leave extra time and plan for delays that could impact meetings and appointments on the other end. Passengers can monitor travel delays by checking in with flight attendants and gate personnel or signing up to receive electronic flight notifications.


Five Simple Ways to Get Great Testimonials

Small businesses can benefit greatly from soliciting testimonials from past clients and customers. Comments from satisfied customers can be included in marketing material such as in direct mailing campaigns, on your website and more. It is one thing to tell prospective clients how great your product or service is, how beneficial certain features are and more, but it is another thing entirely to have past clients talk about their experiences with your company and your products or services.
Information that comes from you may be seen as salesy and promotional, but information from past clients and customers can be viewed as realistic and helpful. As beneficial as testimonials can be for your business, you first have to get testimonials before you can put them to use. There are several great ways you can get testimonials, including:

1. Make It Easy to Leave Comments

Many customers who are happy with their experience working with your company are happy to write a few sentences down about their experience. However, they may not go out of their way to do so. One great way to get more testimonials is to make it easy for clients and customers to do so. Create a feedback page on your website. Then send an email to your clients asking them to click the link and share their experiences with others. Through this method, a client may receive the request for a testimonial while sitting in front of the computer, and the testimonial feedback page can be accessed by simply clicking a link.

2. Interview Specific Clients and Customers

With some types of businesses or with certain clients, it is more suitable to call a client and interview him or her for a testimonial. It is best to schedule a time for the testimonial interview rather than to call the client out of the blue. Prepare thoughtful questions specific to the client’s experience with your company. After the interview, write down the client’s experience in your own words based on client responses. You can then email the testimonial to the client for his or her approval.

3. Mail a Response Questionnaire

Another way to generate great testimonials is to mail a response questionnaire to clients. This questionnaire should ask open-ended questions and request the client’s permission to publish responses. It may be mailed individually, with an incentive offer like coupons for a free purchase, with an invoice or with other promotional material. Be sure to include a self-addressed, stamped envelope to encourage a greater response.

4. Thank Your Clients and Customers

Many businesses regularly thank clients and customers for their business, either through a phone call, an email or a written letter or postcard. In some businesses such as real estate and finance, a thank you gift basket or larger token of gratitude may be sent. While thanking your customers for their business, provide them with some method for leaving a testimonial such as mailing in a response postcard or visiting your website. Many will be touched by the gesture of thanking them and will be happy to leave a testimonial.

5. Edit Responses Carefully

Some testimonials may be better in quality than others. All positive testimonials can be used to your benefit, but those that tell a story about the customer’s experience are generally more beneficial. You may edit your clients’ testimonials. However, when making more than a minor revision, request permission. This can be done with a simple call in to the client, explaining that you would like to publish their testimonial and why a revision may be helpful.

There are many different ways you can request testimonials and feedback from satisfied clients and customers. Through these efforts, you can obtain great comments from happy clients that can be used to generate new business. In some cases, it can even encourage repeat business from those happy clients too.


Drew C. works for a website with a car insurance comparison tool. You can find out what will be covered in your standard insurance policy. When he isn’t working, Drew loves to play soccer, read and spend time with his family.

Keeping Your Small Business’ Computers Secure

On the list of daily challenges that land in the inbox of startup business owners, identity theft and corporate espionage might not make the “short list” of priorities to straighten out. Not prioritizing the threat of “hackers,” however, might have a high price.

In 2010, the U.S. Secret Service, along with Verizon’s forensic analysis unit, found 761 business data breaches, up from 141 in 2009. Surprisingly, at least to entrepreneurs, 63% of those breaches occurred at a business with less than 100 people.

Worse, data from the study shows that most small businesses have done a poor job of protecting their valuable company data, often housing their information in virtually defenseless, single-source, non-secure storage databases.

The Cost of Being Hacked

An update from Verizon, released in March 2012, shows that it’s getting easier and easier to break into critical data.

“In 2011, 79 percent of attacks represented in the report were opportunistic,” says Verizon in its 2012 Data Breach Investigations Report. “Of all attacks, 96 percent were not highly difficult, meaning they did not require advanced skills or extensive resources. Additionally, 97 percent of the attacks were avoidable, without the need for organizations to resort to difficult or expensive countermeasures.”

Another report, from Symantec Corp., reveals the true cost of getting hit hard by a cyber hacker. The study says that small business owners pay about $215 out-of-pocket to “rescue” each compromised record. For a small medical insurance processing firm, or an average investment advisory or law practice, even a loss of 10,000 records can cost well over $200,000.

How to Avoid an Attack

Don’t let that happen to your business. Symantec has a list of tips every startup business owner should take to avoid a cyber-hacker attack — and the sooner you put these tips into place, the better:

  • Assess risks by identifying and classifying confidential information
  • Educate employees on information-protection policies and procedures, then hold them accountable
  • Deploy data-loss prevention technologies which enable policy compliance and enforcement
  • Proactively encrypt laptops to minimize consequences of a lost device
  • Integrate information protection practices into businesses processes

Don’t get caught unprepared for a cyber attack. A lack of preparation, especially against desperate hackers who firmly believe they’ll get away with the crime, can be fatal to your small business.


Brian O’Connell is a freelance small business journalist writing for Vistaprint, the leading online provider of custom business cards and other marketing products to small and micro businesses around the globe. Brian has covered business news and trends for the Wall Street Journal, TIME, and dozens of other renowned publications.

Making the Most of Your Time

Great time management is essential to the long-term happiness and success of any business owner. Learning how to manage your time wisely boosts productivity while cutting down on stress and making space for a personal life. The following five tips can also help business owners make the most of their time without losing their minds.

Five tips for making the most of your time

Keep a detailed log of how you spend your time

After two weeks, analyze what tasks have taken up the most time and decide if you can go about those tasks more efficiently. Consider delegating tasks that could be performed by another employee. It may help to establish set times of the day for responding to emails and phone calls. Blocking off time for these tasks can prevent interruptions to the flow of your day. You should also try to identify time wasters. These are non-essential tasks that you can do at home instead of at the office.

Prepare for every challenge with daily planning

Set aside 20 to 30 minutes every morning to plan out your day. Make a list of all the tasks you need to complete and prioritize them according to when they must be finished. Make sure to leave time in your day for lunch and breaks. It may be tempting to stay chained to your desk or skip meals, but these practices will only make you tired and cranky. You can be your most efficient when you feel great and have a clear plan for your day.

Work during your own peak time

Some individuals can get more done early in the morning while others may be able to knock out tasks late at night. Think about when you are at your most productive and plan to work during that time. If you’re most productive outside of business hours, be sure to take plenty of breaks and rest during the day so that you don’t wear yourself out. If you’re most productive during the workday, make a clear do not disturb policy and insist that you only be interrupted in the case of a pressing matter or emergency.

Establish a system to manage your time

Depending on your personal preferences, you might use software or a PDA to manage your schedule. Perhaps you prefer an old-fashioned day planner or desk calendar. No matter the method you use, stick to it. If you have a secretary and other administrative support staff, it’s probably best to use an electronic calendar that can be shared between your computers. Most calendars allow you to set automatic alarms or reminders to keep you on task.

Embrace the power of apps

Whether you have a smart phone, tablet or desktop computer, you’ll be able to find apps that can boost your productivity. Business owners have a wealth of apps from which to choose. Use an app to track the amount of time you spend on a single task. Some timers will even help you track when you’ve slacked off, giving you a good chuckle and boosting productivity at the same time.


Jessica is a specialist in business printing solutions. When she is not writing for, you can find her cooking up a storm in her kitchen.

How to Relax While Starting a Business

Starting a business is no easy feat, and it can wreck havoc with your nerves and stress levels. I know this firsthand, as I launched a startup while simultaneously completing my bachelors degree in entrepreneurship.

It was extremely stressful, but fortunately I figured out several ways to get plenty of work and studying done without having a nervous breakdown. I found ways to make time for myself to de-stress, unwind, and reassure myself that “everything was going to be OK.”

I’m glad I did this, because as soon as I was able to get my stress levels down my work and study efficiency dramatically increased, allowing me to perform much better work, focus on growing my business, and reach a level of success that I am proud to have achieved.

Here are 5 tips on how to relax while working a highly stressful job such as starting your own business:

Schedule Fun Time

You know the old saying “work hard play hard?” It rings true, and it really isn’t a bad motto to live by. No matter how time consuming or exasperating your job may be, make time each week to do something you truly enjoy. This could be playing tennis with your buddy or going to the spa with your girlfriends – whatever it is, make sure there’s a place for it in your weekly schedule.

Take “Snack” Breaks

Doing things in “snack” sizes has become a very popular practice in the workplace and you should easily be able to fit “snack” breaks into your workday. This involves taking a couple of minute breaks every hour or so to do something non-work related. This could be playing a game online or browsing a funny website for ten minutes of every hour that you have worked. Breaking up the work day even in such simple ways can help make your day more fun and far less stressful.

Take a Hike

Studies repeatedly show that being fit can help increase your production at work, so why not go for a stroll during your lunch hour? Perhaps there’s a local park you could walk over to or if not try just walking around the local neighborhood. Make it more fun by enlisting a work buddy to tag along with you or listen to your favorite tunes on your iPod as you stroll. A gentle walk at midday will bring fresh air into your lungs and help you feel reinvigorated for the day’s remaining tasks.

Reduce Distractions

When you’re totally stressed out at work, multiple distractions tend to further amp up the anxiety. Get rid of any potentially stress-inducing distractions by turning off music, stop browsing the internet for non-work related reasons and turn off the TV if there’s one near your desk. Silence can really help you get on with your work, and complete it a lot more quickly.

We all get stressed out at work from time to time, but if you incorporate the above suggestions into your work place you should be able to combat stress much more easily in the near future.

5 iPhone Apps that Make Time Management a Piece of Cake

The well-known adage, “Time is money,” recognizes the value of time. It is the one resource that cannot be regained. It is also the resource that seems to be most wasted. People have always struggled to manage their time. Although technology has made it easier to waste time, by using the internet, it can also help us use time wiser.

In addition to our own robust appointment scheduling tool, here are five time-management apps for the iPhone that will make managing life easier.

Checklist Wrangler

Checklists are an essential component of any organizational strategy. People use them every day in life, when they create grocery lists, to-do lists or any other kind of list. However, checklists are also notoriously difficult to manage. They often get lost, and there are simply too many to organize. In some ways, a bunch of checklists is like an unmanageable herd of steers. This is where Checklist Wrangler shines. This app is a true wrangler; it is the cowboy for checklists. Checklist Wrangler can handle any time of checklist. At home it can be used to create a grocery list, and at work it can be used to help monitor a nuclear reactor. It can also create lists for today, this week, this year and even a lifetime. There are several templates people can choose for each of these lists. Once created, they can be organized and emailed to other people.


Checklist Wrangler is useful for managing multiple checklists, but having an app dedicated to grocery shopping can help ease the frustration of shopping. Of all the grocery apps available, Shopper stands above the rest. Shopper comes in two versions, a basic one and an advanced one. Basic Shopper comes with a large list of common grocery items, but it is not exhaustive. Of course, this list can be added to manually. With the advanced version, the iPhone’s camera can take a picture of a barcode, and Shopper will upload the item. It also can be coordinated between multiple people in a household and keeps users current on coupons and recalls.


Things is another list-making app that stands out from the crowd. It is designed to create lists and organize them around due-dates. Two features make this app unique. First, it has an option to postpone tasks until tomorrow. Although this might be dangerous, it can help people grasp their immediate situation. There also is a “someday” option, which is another potentially dangerous feature.


Omnifocus allows users to organize their lives across multiple platforms, as long as they are Apple devices. With it, people can manage tasks by location, person, date or project. It also can incorporate verbal notes, geographical information and photos.


ITimeSheetLIte is useful for tracking time. People may want to see where their day went, but it is really designed for professionals. This app provides an easy and convenient way to log time spent working on projects. With it, clients can be billed accurately, and professionals can focus on their work.

These five apps will help anyone become more organized. For the most part, they focus on creating and managing lists. That is, after all, the most difficult part of managing time. The best choice will depend on the specific situation.

Wayne Page writes for CNA Training Center, which helps people achieve their future dreams of working as a CNA in Arizona and other states.

Time Management Tips for Small Business Owners and Solopreneurs

 It’s not easy running your own business and the early years are the most difficult. Until you have others to whom you can confidently offload important tasks you’ll find that most of the time you’re heading up every project yourself and that the working day just doesn’t provide enough hours to get everything that needs doing done. If you’ve any hope of maintaining a healthy home and social life – not to mention a successful business – then you need to get an effective time management strategy in place as early as possible. The following list of time management tips and techniques should help you find your way. Of course, everybody works differently and no one time management strategy will work for everyone. You should therefore experiment with different methods to find the one that suits you best. But remember: whatever techniques you employ, self-discipline is the key – don’t confuse a poor time management plan with one that you’re just not sticking to!


Before you can decide how much time to allocate to each of your many tasks you need to give each a priority. This is made easy if you use Outlook for emails (part of Microsoft Office) as you can create new tasks, color code them for importance and set deadlines for when they have to be accomplished. If you use Gmail or another webmail program then it’s a little more time consuming but well worth it: write yourself an email containing a description of each task you need to accomplish. You can then sort these emails into special purpose folders named, for example, ‘High Priority’, ‘Medium Priority’ and ‘Low Priority’, or number them or… you get the idea. Prioritizing your recurring tasks in this way helps you work out how much of your working day/week/month to attribute to them. Special projects can also be prioritized in this way and slotted into your agenda where you can fit them in. Which brings us to…


Along with prioritization, scheduling is at the core of time management. While it may seem like a waste of time initially to laboriously type in each task and schedule it, the benefits will make themselves very clear, very quickly. In addition to, there are computer based tools that you can use to help schedule tasks. There is our own robust scheduling tool, SimplifyThis—which ties together appointment scheduling with invoicing. Additionally, both Outlook and web based email programs have calendars where you can create one-off or recurring events. You can use all of these to schedule your tasks – and also classify them in terms of their priority.

Start with the most important activities, scheduling them for when you’re at your most alert and productive, and work down. Then by viewing your day/week/month at a glance you can easily see which tasks you have coming up and where you have gaps for lower priority jobs.


Get into the habit of over-estimating how much time it will take to get things done. If you feel like you’re ahead of schedule you’ll bounce effortlessly into the next task whereas finding that you’re constantly overrunning could send you into a spiral of despair. As with most things, good time management is mostly psychological, so give yourself a break. Speaking of which…

Take breaks

Yeah, I know: ‘How can not working possibly save me time?’ right? Though it sounds counter-productive, taking regular breaks away from the computer or phone can seriously boost your productivity. Study after study has shown that people work best for short periods of intense concentration – not over marathon corn-snack and cola fueled sessions. So get away from the office frequently. Go for a walk, cook yourself a meal, bathe your kids – whatever it is that will help relax you and get your focus back.

Use technology

More perceptive readers will already have noticed that this has become a theme of this post. But this point doesn’t just mean use your smart phone to access your calendar while on the go – though that is a good idea and will make sure you keep in touch with and update your schedule while away from the office – it also means that you should always investigate ways to save yourself time with technology and endeavor to use it in a smart way.

You’ll work out your own time management adaptations as you go along but it must be stressed again: effort is required. Be disciplined and stick to your schedules. Don’t forget to update your calendars, tick off tasks that have been completed or give yourself time away from the desk. It’ll be worth it. Like all of life’s important skills, good time management requires considerable effort to acquire but once there, is almost impossible to lose.


Jamie Griffiths writes for Approved Index – the UK’s leading B2B directory and marketplace. They’ve helped thousands of small and start-up businesses find top suppliers for anything from telephone systems to PR consultants.

8 Ways to Increase Productivity

So you’ve got a lot on your plate and no idea how you are going to get it all done. No matter how hard you try it just seems like you are constantly being distracted and unable to accomplish all of your tasks. Here are 8 ways you can increase your productivity and get things done.

Eight Ways to Get It All Done

  1. Create a to-do list. It is easier to focus on one task when you have all your other tasks written down.  Download an app such as Evernote or TeuxDeux (pronounced to-do) to help create your checklist or stick with the old fashioned paper and pencil.
  2. Make a schedule. Now that you know everything that must get done, create time to do each thing. You’ll find yourself less likely to stray off task.
  3. Avoid distractions. If this means shutting the door to your office or temporarily blocking time-wasting internet sites then do it. There are many browser apps that will allow you to set time limits on sites such as Facebook, Reddit and Twitter.
  4. Eat healthy and stay hydrated. In order  to perform your best, your body needs to be well taken care of. Make sure that you are eating plenty of fruits and vegetables and whole grains. Staying hydrated will also help you to ward off pesky headaches that may get in your way.
  5. Take breaks. Anyone would get burned out if they

    were work, work, work, all the time. Avoid mental fatigue by taking scheduled breaks. Use this time to catch up with an old friend or take a walk outside and get some fresh air. It will keep you from getting restless while you’re at work.

  6. Delegate. You can’t do it all. If you feel like you truly have taken on too much, now is the time to correct it.  Hand off some of your tasks to a coworker or another team member. You can only do so much. Use this experience to learn to say “No” more often when approached with tasks.
  7. Get plenty of sleep. When you are overwhelmed, it often makes sense to stay up late or wake up early to get things done. Try to avoid doing this. Your body needs rest to recharge and stay healthy. You won’t be able to get much done if you’re out sick.
  8. Multitask This isn’t recommended all the time, it is usually much better to focus on just one task until t is complete, but when it comes to collaborating with other people, you can often host a lunch meeting or take a coffee break and kill two birds with one stone.
Nel A is a writer for If becoming a police officer is a dream, take a look at this site.


How Your Businesses Can Fully Utilize Your Websites’ Blog

If you have a blog on your website, you have an arsenal of resources just waiting at your disposal. Blogs aren’t just a way to keep in touch with your customers and let them know about new products or services, but they can also help position you as an industry expert and even offer SEO benefits to your website.

Curious about how one page of your website can offer so much punch? Read on to discover the benefits that blogging has to offer.

Supplying fresh content

Having a blog off your website’s domain ( is an ideal way to keep your website updated with new information. Instead of having to change the content on your home page or any inner landing pages to add fresh information, writing a blog post once a week (or more if possible) is a good way to update your website’s content. Because search engines like fresh content, blogging regularly can provide an added SEO benefit as well.

Driving traffic to your website

Blog posts are considered highly sharable content. Sharing your latest blog post on Twitter, Facebook, Google+, or other social networks makes it easy to disseminate information across several platforms and share it with others who might be willing to keep sharing your information. People who are reading these posts on social networks are essentially being driven back to your website to read the full post. In addition, if you include links back to your inner landing pages in the blog posts, you’re creating another opportunity to invite visitors to relevant pages of your website.

Building a strong internal linking structure

Search engines like websites that feature strong internal linking structures. By writing posts on your blog and linking back to key landing pages using the appropriate anchor text (your keywords), you are further proving that page’s relevancy for your selected keywords, which will provide an additional SEO benefit.

Giving your customers what they want

Use your blog as a platform to tell your customers information they want to know about. If you offer digital marketing services, update your blog regularly with industry information and analyses of how new changes will affect marketing tactics. If you sell street legal electric vehicles, you can use your blog to update your customers on new laws or regulations that might have just passed, or give them information about proper safety techniques and injury prevention.

Your blog’s visitors are viewing you as a source of information about your industry. Update your readers with important information and make sure they realize what makes you stand out above your competition. Use your blog as a way to position yourself as an industry leader, keeping your consumers updated on anything important going on in your industry.

Managing your business’s reputation

If you notice an issue with one of your products or hear of people complaining about services you offer, use your blog as a way to manage your reputation online. Address conflicts head on and let people know how you are working to resolve any issues. You can also use your blog to solicit feedback about a new product or service offering, or ask people to tell you whether they enjoyed a new event you recently hosted. This offers an additional way people can get in contact with you, other than just your contact information on your home page.


Amy Moczynski works for 352 Media Group, a web design and digital marketing agency with locations in Tampa, Gainesville, and Atlanta.

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