Social Media Marketing Is for Everyone

Whether you are a local business, a service provider, a national or international speaker or author, social media marketing can be effective for your promotional efforts.

The first thing to remember is that one size does NOT fit all:

It is very helpful to be clear about your target audiences and what you have to offer these audiences that they want.  Then the question is where are you most likely to engage with these audiences?

Choosing a Platform

Let’s say you discover that your target audiences are active on Facebook and on Pinterest, but you only want to invest time in one of these sites.

You study both sites and decide that, given your limited time for social media relationship building, Pinterest is better for you.  Rather than getting overwhelmed by all the opportunities Facebook offers – and all the confusion Facebook causes with its constant major changes, you would rather rely on sharing photos with links to promote your business.

Pinterest may be especially good for photographers, hair stylists, real estate agents, clothing stores, jewelry stores, eBay stores – any business that can provide numerous attractive photos.

On the other hand, you might be the author of a single novel.  In this case there may not be a lot of related photos you could share on Pinterest to help people become aware of your book.

Perhaps Facebook is better for you.  Here, you can have an author Page with your book cover as part of the large image at the top of your Facebook Page (not the same as a Facebook profile).  You can “like” other book-related Pages and begin interacting with prospective readers of your novel.

The Time Factor

Time is also an important consideration.  Both Pinterest and Facebook require a long-term commitment but

they do NOT require daily posting in order to carry out an effective social media marketing strategy.

Twitter works best with a strategy of several tweets (140 characters or less) a day as well as several days each week.  (Hootsuite can be used to schedule tweets for days that you will be unavailable.)

And now there is Google+ (Google Plus), which may or may not become the elephant in the room, stomping on other social media platforms as Google+ participants multiply.

(Guy Kawasaki’s Kindle ebook “What the Plus! Google+ for the Rest of Us” is a very good resource for effectively using Google+.)

Wait a second.  If you are feeling overwhelmed, do not worry.  Start with one social media site, get comfortable on that site, and then expand out to other sites.

Where to Begin

For most people I recommend starting out on LinkedIn.  At a basic level this site requires posting a good resume on your profile.  Of course there is so much more that you can do with your LinkedIn profile, but at least the basic step is somewhat familiar.

Warning:  Please put a good headshot (no sunglasses, no large hats that block your face) of yourself on your LinkedIn profile (which must be in your name and NOT in the name of your business) because people like to connect with people.  If there is no headshot, people may wonder what you are hiding.

And one final social media participation recommendation:  Have fun sharing good info with others.  What you send out often comes around to you.


Phyllis Zimbler Miller (@ZimblerMiller on Twitter and @ZimblerMiller on Pinterest) has an M.B.A. from The Wharton School and is the co-founder of the online marketing company   She is also the author of fiction and nonfiction books/ebook and you can learn about these at


What Do Your Customers Really Think?

It may seem common sense, but an organization should never underestimate the importance of listening to what their customers think.  If you don’t get it right, then your customers won’t be customers for much longer, so it pays to invest time and effort into taking on board their views.

Listen and learn

There are many different approaches you could try to get your customers’ opinions, depending on the size of your business and customer base.  But, if you want to get some widespread views, in a cost-effective and efficient manner then it’s worth considering doing a customer survey.

Our high-tech world means that customer surveys are able to deliver far more than they could in the past.  An IT development company can develop and design a sophisticated survey with an intuitive interface to enable you to gather the information you want from your customers, analyse it, and use it to your best advantage.

Know what you want to ask

Ask the right questions and do so in an easy and straight-forward manner.  Lengthy questions in a customer survey could put a respondent off finishing it, or worse, cause them to leave any old answer just to get past the question. With this in mind, try to be precise and focused on what you want to achieve.

Give your customers the opportunity to feedback on how you could do better or what else they would like to buy from you.  Don’t forget to reach out to potential customers, as well – those people who may have inquired about your products but never got as far as the purchase stage: your market is probably much wider than you think.

You may even want to consider what your employees think, too.  Finding out their opinions is a valuable exercise to determine the health of the internal working environment and what changes could be implemented to improve upon this.


Even with the most bespoke customer survey, it needs to be as timely as possible in order to elicit the best response.  There’s no point sending out a survey to someone who bought your services or products months ago.  Aim to do it soon after their purchase, whilst you’re still fresh in their mind.

Listen and react

So now that you know what your customers think of you, what are you going to do with all this data?  If your customer base runs into thousands, then you might want to employ the services of an IT development company to interpret and analyse the information and turn it into statistical data rather than trying to do it yourself.

Don’t sit on your laurels though.  Listen and react to what your customers say.  You may find a common theme of opinions that you hadn’t been aware of before.  Consider what changes you could implement and how you can use the information you have gained to improve your organization further.  There’s so much you can learn.

But, don’t forget that we live in a changing environment so this isn’t a one-off exercise.  The advantage of using a customer survey is that it can be repeated again in the future, with little modification required.


Article by guest author Amy Fowler on behalf of Xibis; an IT development company specializing in customer surveys.

Top Methods to Collect Customer Data

Customer data is incredibly important to any business, but especially so to an online business. There are many different ways to collect customer data, and it is highly useful to any enterprise. This data can not only help you target your marketing campaigns, but it can also simply tell you basic demographic data about the people who buy what it is that you have to sell.

While there are many different ways to collect customer data, there are three modes of data collection that are most efficient, and also provide more utility.

Customer Surveys

Customer surveys are a great way to get targeted information. If, for example, you are thinking about running a sale, customer surveys could tell you what products or services your customers would be most interested in getting a good deal on. These are voluntary participation surveys. This means that customers are not forced to fill out surveys, but may if they choose too. The problem with this is that it can skew your data as people who simply don’t have time, or may not have good things to say, may simply refuse to take your survey. This could stagger the results in such a way that they are not really in line with reality. However, using survey software software on your websites can be extremely useful

Google Analytics

Google Analytics and other similar software tools are “behind the scenes” data collectors. These are little programs that track important bits of information from every user who visits your site. This software can tell you how many views you are getting, repeat views, the bounce rate, the most often visited page, where people are sent to your site from, where they live, and more. Much of this is basic data, but it can be highly useful in understanding who is using your site and how. It’s an excellent time-saving tool to understanding your demographic.

Live Chat Support

Live chat support provides a one-on-one, real-time means of gathering customer data. The benefit of gathering data in this manner is that customers have a more personal experience. You can also get very detailed, in depth information this way. Questions asked to customers can be highly targeted and decided upon “on the fly”. However, this also requires a lot of manpower and is not nearly as efficient of a means of customer data collection as the previous two options.

Customer data collection is an incredibly important part of running a good marketing campaign, as well as ensuring that your website, product and/or service stay in tune with what the customers want and expect. There are many different ways to quickly and efficiently collect large amounts of customer data that can provide a great deal of utility for your company.


Author Bio: Casey Haslem enjoys writing on various technology subjects from mobile devices all the way to 360 feedback tools for businesses. Aside from that, she is an animal lover and a mother of 3.

Google+ has over 100 million active users – should your small business be one?



Many small businesses don’t know what to think about Google+, Google’s social network.  They realize that social networking is no longer just the domain of college students.  Facebook and Twitter have more than 845 million and 140 million users respectively, and many small businesses already leverage these channels to foster relationships with customers.  But every month, there seems to be a new social network “opportunity” for small businesses, and many small businesses already have a difficult time just keeping up with Facebook.  Google+ is steadily gaining users and Google is heavily promoting it, but reviews to this point have been mixed and the Google+ user community is still relatively small.  Many small businesses have questioned why they need “another Facebook” and are wondering why they should invest in a Google+ presence.

A quick Google+ review

Generally speaking, Google+ is Google’s version of Facebook, but it is much smaller. Like Facebook, Google+ is a social networking platform that allows small businesses to communicate with customers and gain feedback. Google+ launched in June 2011 and its number of users has grown consistently since that time.  Larry Page, Google’s CEO recently reported that Google+ has grown to over 100 million active users worldwide.  The big question though is what active means.  The actual amount of time that users spend on Google+ is still low by most accounts.  Google is forcing new Gmail and YouTube users to create a Google+ profile, so the number of Google+ users is probably misleading and many Google+ users may just be testing it out.

Google+ for small businesses

While Google+ does not have the same community size or engagement level that Facebook does, it may someday.   Despite the fact that its support for many past products was half-hearted at best, Google appears fully committed to Google+.  Google has integrated Google+ into the Google community (Gmail, YouTube, etc) and Google+ will continue to grow in importance.  Creating a Google+ business page now may give you a head start over your competition.

The future aside, Google+ is still a nice social platform today for engaging customers.  Google+ offers a good user experience. Sharing content is relatively straightforward. Site navigation is more logical than Facebook.  Google+ is also tailor made for segment marketing.  In particular, its easy to segment your community and send send different communications to different groups of users (Google calls these groups circles).  For example, a scuba diving retailer could have one circle for contacts who are interested in LED dive lights, another circle for contacts who are interested in all scuba diving equipment, and a third circle for contacts who are interested in anything related to scuba diving.

As compelling as these reasons are, the strongest reason for small businesses to engage on Google+ may actually be better organic search results.  Recently, it’s become clear that Google+ information is impacting Google search results.  Small businesses with an active, relevant Google+ business page will likely have an advantage in organic Google search engine rankings relative to businesses that do not.

Board the Google+ train

Does every small business need to be on Google+ at this point?  Maybe not, but all small businesses can benefit from stronger customer relationships and greater customer feedback.   In addition, small businesses that sell directly to consumers (B2C) or depend upon organic search traffic from Google are already at a competitive disadvantage if they’re not riding the Google+ train.  Creating a Google+ page is quick and easy, so start now and set up a Google+ page.


Mike Ketcham is the founder of Dive Lights Direct, an e-commerce retailer of dive lights for recreational, technical and photo/video divers.   As you might expect, you can find Dive Lights Direct on Google+.

Why Multitasking Is Bad for Your Small Business

One too many things on your plate?



Are you a fierce multitasker? Can you manage to do several things at once? While this ability might seem like a good technique for effectively accomplishing daily assignments, multitasking can actually be a cause for delay. How? The process of doing multiple things at once may not bring excellent results for all the projects that you are trying to juggle at the same time. Still not convinced? Let me sway you a bit more.

Multitasking and Small Businesses

Any start-up or micro business entrepreneur dreams of succeeding in their ventures. They have their own unique goals and objectives in mind. It is normal for them to wish for big things for their business. Because of their desire to achieve instant success, they end up trying to do more than they can handle. They try to execute and operate lots of business matters at once.

The problem with this mentality is that in the course of doing multiple things at once, you end up forgetting to do important matters or finishing half them off “half baked.” The result is the need to do some projects again or suffering the consequences of a potentially failed venture. Here are some tips to help you curb that multitasking tendency and regain your focus to finishing tasks efficiently and successfully:

  1. Make a list of your daily projects focusing on major ones first: Always prioritize major or significant tasks when making a list of your daily projects. This way, you can get these important things done as soon as possible and move on to the non-urgent or less important ones.
  2. Learn to delegate big projects: Instead of trying to do all things by yourself, learn the art of task delegation and assign them to your team. Set a reasonable but specific goal so you can effectively do follow-ups for them. This way, you will avoid the tendency of having to juggle everything by your own.
  3. Avoid incorporating or injecting small tasks every now and then: Resist the urge to occasionally send text messages, answer calls, check emails, and do social media stuff when working on a project. These small tasks may seem insignificant, but they can prevent you from keeping your focus in your current project. Set a separate time for these minor tasks.
  4. Take your breaks as scheduled: Make sure to take some time off for yourself too. You won’t be able to work well if you are tired or hungry already. Make the most out of your break time so when you get back from break time, you’ll be refreshed and ready to take on the project again.

These tips will surely help you become an efficient worker that can provide excellent and exceptional work. Forget doing multitasking. Strive to do focused and targeted work that can help drive your business to success. Do you think you can take up on this challenge?


Niña Angeli Pilapil is expert in promotional ideas and a writer who loves reading books and novels. She works for Promoppedler, a promotional products company. Visit her Twitter page at


SEO for SMB: 5 Ways to Increase Visibility



In today’s competitive marketplace, having a highly visible online business is important. One way of achieving this is by having a website. As you may know, the number of online visitors is often very low if your website has not been ranked high by the major search engines.

In order to increase the number of visitors, owners can learn how to optimize their websites with the purpose of obtaining a high rank by the search engines. With that in mind, owners need to understand and implement search engine optimization or SEO.

What is SEO?

SEO is a process of optimizing the internal and external elements of the website for the major search engines. After optimizing, the search engines crawl and index each page more frequently. As a result of optimization, the opportunity to be visible on the first page of the search results increases.

Five Easy SEO Techniques

1. Enrich content with relevant keywords and keyword phrases

From a SEO perspective, content is still king. Other than adding fresh and timely content regularly to the site, enriching it with relevant keywords is necessary. Website owners should know which keywords and keyword phrases their targeted customers are most likely to use when searching for products or services.

Additionally, business owners can perform searches using keywords and phrases they think potential customers in their target market use. To get a good idea, they can also uncover what keywords and keyword phrases those highly ranked competitors use by performing test searches. With relevant keywords and keyword phrases, the website has an increased chance of receiving a higher ranking in the search results.

2. Create compelling page titles

Titles will be used by the search engines as the titles of the lists in search results. Add the most important keywords to the titles of each web page. Placing keywords in the beginning of the title carries more weight than placement at the end. With a compelling title, users will likely click on the link in the search results.

3. Create effective descriptions for meta tags

Often, a meta tag description can be found below the title in the search results. Having an accurate and keyword-rich description is effective to make the title stand out. When users see their keywords in bold, it attracts them immediately and they usually click on the link.

4. Give title and description to images

Search engines are not able to read images, thus it is important for website images to be titled. Additionally, the description should be added to the “alt” attribute or tag. The description will be most effective to help the search engine index it if it is sprinkled with relevant keywords. Furthermore, websites should be constructed in hypertext markup language, or html, instead of flash format. Search engines are not able to read a website designed with flash.

5. Create inbound links

Google’s rankings in the search results are based on relevance and authority. For instance, when the website is added to a prestigious website as a link, Google will see this link as an indication that the website is highly relevant. The more inbound links the website has, the higher it will be ranked in the search results. By creating relevant and excellent content, many high-authority sites will include links to the website in theirs.


With due diligence, these five strategies can be implemented to increase the chances of your website being highly ranked in the search engine results. When this goal is reached, your website will be highly visible and traffic will increase.


Isaac writes about business subjects such as total reward and flexible benefits. In his spare time Isaac is a wannabe’ chef and like to cycle competitively.

Open source and cloud-based Content Management Systems for your business

Static brochure websites are a thing of the past. Today, more and more businesses are looking to take greater control of their online presence in order to live up to the demands of an ever-evolving social web. From blogging to keeping pages fresh for search engines, websites need to change their content more frequently than ever before.

For many companies, this means investing in a content management system (CMS) – one that’s secure, reliable and easy to use.

Of course, this demand has led to a huge growth in the number of CMS available. There are now thousands to choose from and – with plenty of jargon to confuse things – it can be tough to know what is right for your business.

This article explains the differences between open source CMS and cloud CMS, and explores how a business can determine which solution is best for its needs.

CMS in 60 seconds
A CMS provides a central location from which many people can publish, edit and modify content. That content can be almost anything, from text, documents and video, to images or scientific data.

A CMS allows people to manage the structure and appearance of their site, the appearance of published pages, and the site’s navigation (many CMS are used for purposes other than web-publishing, but that’s what we’re looking at today).

Open source CMS
As this article clearly explains, open source software simply means you can see what makes the software tick (aka the source code), and you can change it to suit your needs (meaning it is fully customizable). This is obviously a pro, as is the fact that open source software is usually free and continually updated and improving (because many people are working on it).

On the other hand, this openness can also be a con because it makes the software easier to hack. This means you will need to make an extra effort when it comes to security. Some popular open source CMS includes WordPress, Joomla, and Drupal.

Cloud-based CMS
A CMS that’s based on the cloud means that it is hosted on a large network of remote servers. Your website’s content is stored remotely and the actual content management service is delivered via a web-based application or browser, rather than with software on your computer.

The obvious advantage to a cloud-based CMS is that you, or anyone with login details, can access your entire site’s content (even unpublished data), as well as the tools to change the appearance of your site, with nothing more than a browser and an Internet connection. The ‘cloud’ is very secure, fast, and generally offers excellent uptime and value for the money.

Examples of cloud-based CMSs include WordPress, Joomla, and Squarespace.

Choosing the right CMS for your business
Open source CMS and cloud based CMS are not mutually exclusive and, at least in theory, you don’t have to choose one or the other for your business. Many CMS systems encompass both functions.

So why should you know the difference between each? The answer is 1) not all of them have both features, but most importantly, 2) it is just the first part of the puzzle to determining which system is best for your needs. Once you determine which type of system you need, you can determine which CMS is right for the other usability features you need. Here are just some of the questions you should be asking yourself:

– How much do I want to spend on a CMS?
– Is the CMS regularly updated?
– What is the technical know-how of my organization?
– What are the support features like? Will I able to get help when I need it?
– How will it fit into my organization’s current work flow?
– Who will be using this CMS?
– What will integration be like?

And remember, we only talked about web-publishing CMS solutions to help illustrate the differences between open source and cloud based systems. There are countless CMS options that are used for other functionalities, such as enterprise level project management and freelance content management. All of these points and questions will apply, though, so once you have the answers to these questions you should be on your way to finding the perfect CMS for your business needs.

Roland Benedetti is an IT professional with over 14 years of experience in the fields of content management and information management for leading software vendors, integrators, media and e-business companies. With a mix of technical, functional and management skills, Roland focus primarily on innovation in IT, which often implies Open Source development models. Roland is currently working full time for Nuxeo, a software company providing a full enterprise content management platform, open source, for any kind of content-driven application.

Deciding Between An Online And A Traditional Business

The good ol' mom and pop shop




If you’re starting a business, chances are you’re leaning toward starting an online business. There are so many clear advantages to going digital, and besides, we live in the digital era. It almost seems like a silly idea not to go online anymore, right?

Well, while it’s true that starting an online business has a lot of clear advantages, a real live brick and mortar business can still provide quite a lot of benefits that you won’t get from selling your products and services exclusively on the web. Here are some to to consider:

1. Exclusivity

Let’s take a moment to consider the humble eBook. This is such a simple and powerful idea. Simply a book that you read on your laptop, eReader or phone. Anybody can read one, anybody can write one, you can buy them from anywhere in the world, price them whatever you like, and with no real publishing costs besides maybe hosting a website, there’s no risk of loss. It seems like a no brainer to publish digitally.

But then, what if the new Stephen King book was available exclusively in print? Whatever the reason he used to justify the decision, it doesn’t matter. The fact is that the book, perhaps printed in a run of only 10,000 copies, would then become a serious collector’s item. People would be clamoring for live copies, perhaps you might even see bidding wars on eBay for the remaining new copies of the book.

Now, this doesn’t always make sense, not everything needs to be sold in this manner, but consider the 5 star restaurant with only five tables, the jeweler who sells only handmade items. Exclusivity is an incredibly powerful marketing tool, and the web tends to kill exclusivity.

Something else to contemplate is:

2. Practicality

You’re not going to be able to start a restaurant online. If you want to earn 4 and 5 star reviews on your secret lasagna recipe, you’re going to have to start a real restaurant. Some businesses simply cannot be done on the web.

That said, there’s no reason you can’t have a serious web presence with your offline business. A local bookstore can sell books on the web. A restaurant can book reservations online. A miniature golf course can offer an online arcade on their website. There are a lot of ways to reach out through the web to bring customers into your offline business.

3. Making the Choice

Choosing between running an online and “offline” business is really a matter of what kind of business you’re hoping to start. Not all businesses need an online presence, and not all online businesses are a smart choice to pursue.

Online businesses cost less to start. You can begin doing web design with nothing but a free download of a few design tutorials. You can start an eBay business with junk from around the house. By contrast, even a business run out of your home will require a little startup cash to get going.

Ultimately it depends on what your business is, and your overall strategy. Offline exclusivity can be a great marketing angle, but so can selling yourself online, so it’s really down to your unique vision.

Sam is an Internet marketer with a background in corporate SEO and social media management. He particularly enjoys finding useful social media reporting software and other programs that make social media management a more efficient process.

Turn Time Sucks into Timesavers

You know the feeling: You finally take a breather from grinding out your To Do’s only to realize it’s already 5:30 p.m. And what have you actually gotten accomplished today? Zip, zero, zilch. That’s because the majority of your day was spent dealing with those menial, but still important, day-to-day time-sucking tasks. And it’s time we eliminate them.


For being a “more effective communication tool,” email sure does waste a lot of time during the day. While you may pride yourself in being responsive, having your email open all day kills your productivity because you’ll never be able to give your complete focus to a project.

Regaining control of your email will likely be the biggest lifestyle adjustment for you, especially if you’re connected all the time. The “Getting It Done” (GTD) method is one of the best to do this, and the concept is pretty simple. Check your email only 2-3 times a day, and process every email that comes in with:

  • Do It: Answer the email/do the task if it takes less than 2 minutes.
  • Delegate it: Send it to someone on your team who can accomplish it.
  • Defer it: If it requires some thought, save it for later.

There’s also a host of tools that you can download or purchase to supplement your GTD method. I applaud you if you can get to Inbox Zero. It’s a serious commitment but one that will pay off. Even getting to Inbox 20 would be vast improvement for most.

IT and Support

One of the worst things that can happen to your business is a network outage. It’s also one of the most expensive. Information Week estimated that IT downtime costs businesses $26.5 billion in lost revenue. You could buy more than 30 million new 64GB iPads with that. Now, imagine parlaying even a fraction of that back into your business. Excited yet?

Monitoring your network yourself isn’t your only option. You could house a full-time IT person, but that’s expensive, and frankly, probably more robust than what you actually need. So, what do you do?

  • Free or open-source tools: While there are free tools you could use— Six Revisions has a great list — be warned that you are getting what you pay for.
  • Purchasing software: Software is a better option than the free tools, but you won’t be saving much time because you’ll be responsible for the actual monitoring.
  • Network monitoring service provider: Recommended. You get the ease of 24/7 monitoring without staying up all night. Look for a company that also provides troubleshooting.

Having better time management isn’t something you’ll get right away, even with these tools. It’s an investment and you have to give something to get something. Put in a little time and money now, and your future self will thank you.


SimplifyThis is our pursuit to conquer the complexity of overbearing business processes with the use of technology. We often meet small business owners and other professionals who cannot easily remind their customers of overdue balances or track which invoices they have already sent. Technology is yet to come into play for these businesses. Our online appointment scheduling and invoicing tool help businesses turn time sucks into time savers. Try it for free for yourself.

Erin Everhart is the director of web and social media marketing at 352 Media Group, an Atlanta web design and digital marketing company, where she works closely with iGLASS Networks who provides network monitoring services. Originally from Atlanta but born and bred a University of Florida Gator, Erin is an avid tennis player, music nerd, travel junkie and one of the few people who actually likes grammar.

Pinterest for Business: How to Use and Embrace the Latest Social Media Trend

If you’re a regular social media user, the chances are you’ve heard a lot of buzz about Pinterest. Launched in March 2010 as a social media Web site that allows you to store and organize links and images for free, it has rapidly gained a substantial following.


Averaging 11 million hits per week by December 2011, it has been the go to spot to share and comment on images as well as search for creative and artistic inspiration.

I personally discovered how useful and fun Pinterest can be after enjoying a wonderful weekend relaxing one of the best Las Vegas spas. I wanted to share some of the fantastic spa treatments I experienced as inspiration for other travelers and found Pinterest to be the perfect outlet. After I “pinned” several images taken from one of the spa’s Web site, I quickly got many comments and “re-pins,” which I’m sure gave some people the incentive to book some of the same treatments I so enjoyed.

However, when you first begin using Pinterest, it can be a little daunting. Setting up your profile can take a little longer than other social media Web sites and the feel and style of the site can take a while getting used to.

Therefore, here is a quick and easy step by step tutorial of how to set up and use your Pinterest account:

Request an Invitation

Pinterest is by invite only, which you request by visiting their homepage At the top of the homepage you will see, “Request an Invite,” which you then click on and complete your request by filling out your e-mail. My approved request didn’t reach my e-mail box until several weeks after I applied, so you may need to be patient! Alternatively, you can ask a friend to invite you. Those invitations are sent instantly.


Once you receive your email acceptance, you can then register on the site. You have to sign up via your Facebook or Twitter account, so make sure you have one of these accounts set up beforehand. When you register via these accounts, all of your friends and followers on here will automatically become users that you follow on Pinterest. If you don’t want to follow these members you can easily stop following them by clicking the “unfollow” tab.

Download “Bookmarklet”

When you have officially registered, you will be sent an e-mail with a link to download Pinterest’s “Bookmarklet” app. This app will allow you to easily drag images from links and “Pin” them onto Pinterest. Although you have the option of extracting images manually, generally Bookmarklet makes this process much easier so you will most likely want to download this app. The app will be called “Pin It” when its download it complete.

Start Pinning!

Once you have downloaded your “Pin It” app and saved it to your favorites or dragged it to your toolbar, you can “Pin” images with just one click. When you come across an image you like online, simply click on your “Pin It” tab and then you will given the option of what to call your pin and where to pin it. After you have filled these options out, you will have completed your first pin!

Organize Your Pins

You can just store all of your pins under one board but most avid users usually make multiple boards which they categorize. If you have one folder that is predominantly hairstyles you could call it “Hairstyles I Love” for example. This generally makes it much easier to manage your pins and also utilize them more effectively.


While it’s always fun to create your own Pins, part of the allure of Pinterest is being able to browse millions of over users’ boards and Pins. If you come across a Pin you really like and would like to see again, you can “Re-Pin” it to your board. You do this by simply clicking on the “Re-Pin” button above the image. You will then be given the option of under which board you would like to place it and you also have the option of giving it your own title as well. Once you have re-pinned it, it will then automatically appear in the board you “re-pinned” it to.

Comments & Likes

You can comment and like other peoples “pins” by clicking on the “comment” or “like” tabs you will find above the image. Just be aware that every Pinterest user can view these, even members who you don’t follow and who don’t follow you. Also note that you currently can’t delete or manage the comments that other people leave on your Pins. However, you can remove the comments you leave on others profiles and also delete your Pins, Re-Pins and Boards.

As you can see, getting well acquainted with Pinterest can be somewhat of a lengthy process. You will definitely want to invest an hour or two to set up your account and to become familiar with how to get the most out of this fun social media site. Good luck!


Simplifythis provides easy to use online scheduling solutions together with billing and account management. Everything you need to manage your small business-efficiently and professionally in one simple package. Follow us on Facebook for small business tips.

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