Adding a blog to your business web site can be a great way to add a more personal touch to your company. Far more than they are interested in businesses, people are interested in other people. Choosing a few everyday lifestyle experiences to share on a blog, or creating a space for up-to-date information on topics relevant to your industry, can help you stand out in the mind of your potential online customers.
If you’re considering starting a blog, here are some considerations that will help you increase your chances of active engagement online.
To Comment or Not to Comment…
Many bloggers find significant increases in their blog’s popularity when they made time to comment on other people’s blogs. It is an organic way to introduce your blog to other tribes by being part of a public conversation. Though commenting isn’t the only relevant factor in a blog’s popularity, but it’s definitely a method that continues to get results.
In addition to commenting on other blogs, remember to reply to the comments on your own. As a new blogger, acknowledging the voice of your guests is a great way to gain their loyalty, as they’ll feel like part of an ongoing dialogue with your other readers and with you.
Some blog owners remove comment options altogether, usually to get away from the often stressful task of responding to every comment, or releasing the anxiety around whether or not each post will receive any comments at all.
If you’re considering the no-comment option, be sure to include a communication option in any newsletters you send out, and on your blog itself. Adding a simple line that reads: just hit reply with any questions, can remind your audience that you’re interested in more than a one-way voice from you to them.
Where Should My Blog Be?
Another consideration in adding a blog to your business website is where the blog should show up within your online presence. Some site owners choose to make the blog a part of the landing page, giving visitors up-to-date information with which they can interact, instead of just reading, clicking and purchasing.
Another option is to have the site focus primarily on your produce or service, and add your blog to the menu as an internal page.
Both options are viable depending on your industry and the tone you want to set with your site visitors.
Keep in mind that you can promote your products and services as advertisements within your blog posts, and as badges along the sides of your blog, no matter which option you choose.
Overall, a blog can go a long way in helping you convert site visitors to customers. Research other websites in your industry and get a feel for the types of experiences they’re creating through their websites and accompanying blogs. Think about the type of experience you want your site visitors to have, and let that guide you toward the placement, the communication, and the primary purpose of your blog.
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