If you’re undertaking the task of creating a new website for your business, you’ll see there are lots of options out there for doing so. You can work with a designer or developer who will develop a custom website for you, or you can build your site yourself using one of the prepackaged Website builders like Weebly or SiteKreator, or you can go with WordPress.
No doubt, you’ve heard of WordPress. There’s a reason for that, WordPress is the most popular web content management system in the world. If you’re weighing your options here are a few features of self-hosted WordPress (WordPress.org, not WordPress.com) that make it an ideal Website solution for small business owners.
Themes could be understood as the look and feel of your Website, or the design template. There are literally thousands to choose from. If you think WordPress has only one look, think again. WordPress can be configured to look anyway you’d like it to, either through custom design or through the use of a WordPress theme – premium options will cost you a one-time fee of about $50 – $80, and many others are free.
To give you an idea of what your WordPress website could possibly look like, Google “best responsive WordPress themes” and see what comes up. “Responsive” by the way means that your design will re-size to fit mobile devices. You can also Google “best WordPress theme for [then fill in the blank] doctors, lawyers, consultants, photographers, fitness studios, you name it. There’s a theme for just about everyone. In fact, the hardest thing is picking one out of so very many.
Search Engine Optimization (SEO)
No matter what your business if you’re marketing online, search engine marketing and search engine optimization also known as SEO will factor into your plans. Keep in mind most of your web traffic will come from search engines. That means, getting your site to the first page of Google is a priority for most small businesses. Getting to the first page of Google isn’t the easiest of tasks. Doing so depends on many different factors, including your ability to generate a fair amount of quality content on behalf of your business. But publishing content alone isn’t enough to get you to the top of Google. There are lots of little persnickety technical considerations too, like making sure your site performs quickly, that your permalinks are clean and your meta tags are filled in; in other words, your Website has to be built specifically with SEO in mind, and WordPress is already pretty well optimized for search engines. In addition, to take it that little extra bit further that actually matters in SEO, WordPress also offers several SEO plugins – to help your site perform even better. This brings us to our final point about why WordPress is a great option. Plugins.
Plugins. What are those? To be able to explain it I had to look it up. The Wikipedia definition of plugins is “a set of software components that adds specific capabilities to a larger software application.” This means you can continuously add new functionality to your website, as new functionality comes into favor. In today’s world of rapid technological advancements, it doesn’t take too long for a website to become outdated. You’ll likely want to add the newest bells and whistles as they become available, and WordPress provides you with the flexibility to do that, specifically because there are thousands of plugins and new ones are constantly being developed.
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