It looks like PayPal is offering a holiday rebate to customers who purchase goods and check out with the service between 11/23 and 5/23/07. The rebate is reportedly up to $20. While this is great news for both users and businesses alike, as a business accepting PayPal, you should be aggressively marketing this rebate. By marketing this rebate and other offers like it from other vendors, you will certainly drive your own sales and effectively ride the coat-tails of these vendors who are putting up the capital to drive more traffic. The only thing better than encouraging your customers would be to also motivate you (the business) with a revenue share of some kind. For now, we’ll have to keep dreaming about the rev-share, but be sure to take advantage of this program by aggressively marketing it.
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