Extreme bootstrapping

Cowboy BootsBootstrapping. It’s hard, but we all know how to get things done. When money is tight, funding is impossible and equity won’t due, sometimes you have to resort to alternative means. Here is a great article from the WSJ on how businesses are bartering to get the stuff they need. From equipment to services, people are willing to barter:

Online Sites Promote The Art of the Barter

What I find incredible is the level of trust that people have, especially in the services realm. How can you be sure that if you barter services for goods, that you’ll actually realize the services from the second party? A lot of times, I can’t get a contractor to do work for real money!

(Photo courtesy of Nate Steiner)

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