The SimplifyThis Manifesto.

ManifestoSimplifyThis is our pursuit to conquer the complexity of overbearing business processes which should have already been simplified through the use of technology. It may be surprising to hear that we often meet small business owners such as plumbers, designers, music teachers, electricians, math tutors and other service-based professionals who cannot easily remind their customers of overdue balances or easily track which invoices they have already paid. Technology has a lot in store for many of these businesses.

Even in our own business, we find the need for the services that we are building. These services come from common-sense, real-life experiences. On a daily basis, we encounter complexity and inefficiency, especially when working with other small businesses. We believe we can solve many of these problems for ourselves, and believe our simple solutions can also be used by many other small businesses as well.

Our Approach

We believe we can create simple, intuitive and easy-to-use solutions for age-old business problems. We too are tired of feature-burdened software products that try to be everything for everyone, and end up doing nothing for anyone. Laden with too many new concepts, often learning and using this software becomes a new problem in-and-of itself. This frustration heavily influences our approach in designing our simple solutions.

“Simplicity is the soul of efficiency”

– Austin Freeman , “The Eye of Osiris”

This quote is etched in our minds, our hearts and our souls. Every decision that we make, we measure it with the yardstick of simplicity. We believe this is the only way to truly inject simplicity into running a business.

Design pundits often make a distinction between simplicity and ease of use. While being simple, our solutions also need to be extremely easy to use. Ease of use of our solutions comes from a user-centric approach, where our designs are centered around the way users work. People use software to get work done and should not be challenged with a myriad of choices for accomplishing the same task in multiple ways. Compounding these choices with new concepts to learn, then very quickly you realize why there are so many books for dummies, best practices guides and training seminars on the market. Software does not have to be this hard! We have taken it upon ourselves to find the best way for a user to accomplish tasks within our solutions, being sure not to introduce convoluted choices or strange new concepts. Our efforts should be considered failures if our solutions require users to learn new concepts just for the sake of using the software.

With these thoughts in mind, our goal is to bring more simplicity and more ease-of-use to business software – one process at a time.

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