$150 for nothing? How?


That’s about how much my little sister collected in two hoursĀ from the neighborhood for her school band’s fundraiser. But this isn’t anything new. School fundraisers are about as American as apple pie…the very apple pies that schools sell at their fundraisers! In my band nerd days I sold such questionable items as:

  • Engraved pens
  • Cookie jars that doubled as piggy banks
  • Wrapping paper
  • Lollipops.

But my sister’s band sold something completely different. To find out what it was, tune in next time to our 41-part series on “1,438 Ways to Sell


(Just kidding)

My sister’s band sold: nothing. They went door-to-door with a manilla envelope asking for money to support the band that would march at a football game the neighbors may never even see. They didn’t provide a service, a good, or anything else business class says is necessary for a transaction to occur. And yet, a group of four high schoolers earned almost $75 an hour (in a recession!).

How? They made the neighbors feel good.

Who wouldn’t feel nice giving five bucks to a sweet, adorable band nerd? Most of our businesses offer services and goods – a lot more than nothing. And it could be even more if we made our customers feel good.

So, how do you make your customers feel good?

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