SimplifyThis helps convert your website visitors to clients by allowing them to book appointments or signup for classes while they are on your site. Below are five more ways to make your site more dynamic.
Having a website is essential to surviving as a small business, because it allows potential customers to discover your business when they might not have otherwise. It gets the word out about your business, and lets your customers get to know your services and products better. That’s why it’s so important to have a powerful, dynamic website that communicates your purpose and the character of your business.
Don’t let your site grow stagnant and stale, but rather make sure that it is an active community your customers can engage in. These five components to a having a dynamic site can guide you as you reform your small business’ online presence.
1. Intriguing Landing Page
Your landing page is where your customers will be directed when they first enter your website. A landing page should contain these elements:
• A clear and concise value statement
• A call to action (CTA)
• Links to supplementary information (privacy statement, terms and conditions, etc.)
• Design elements that represent the culture of your business (using color, photographs, logos, tag lines, etc.)
Your landing page will set the tone for the rest of your website, and should provide the overarching theme for your entire site. This page should not be cluttered with extraneous information; it should be minimal and visually exciting. For specific examples of high-quality, effective landing pages, read Unbounce’s 10 examples of great sites.
2. Opt-In Box
If your website does not have an opt-in box, you’re missing out on one of the easiest marketing tools you can utilize. An opt-in box allows customers to enter their information in order to receive product updates, emails, newsletters, and discounts.
The CTA on your landing page could be a simple and direct call to opt-in. Make sure your opt-in box has a clear, direct headline, so your clients understand exactly what is required of them. Keep the benefits of opting in very brief and to the point. This tool should allow your customers to learn more about your business and product, but do not inundate your customers with constant emails once they opt in, because you will run the risk of your customers unsubscribing.
3. Active Blog
One of the best ways to create a dynamic and active website is by using a blog that your team members regularly contribute to. By contributing new information and ideas, your website will not grow stagnant. Use an RSS feed reader to allow your readers to “subscribe” to your updates, doing this will also allow your readers to see an active community of people posting to your blog. Allow your employees (and yourself) to write blog posts that interest them and are passionate about.
Your blog should always be relevant to your business, but do not use it as an advertising piece. Your blog should promote the ideas, culture, and character of your business—not your product. Your readers want to get to know your business and the people who work for it; they should already have all the information they need about your products from your other website pages. For those new to blog writing for a business, read the infographic Simply Business created on how to use WordPress for a small business.
4. Video a Pictures
If your website is going to be dynamic, pictures and video are a must. Photos of your business, your team members, your office, or your products can create trust on behalf of your readers. Videos can add another level of interaction and interest for your readers.
Informational videos can also replace content text on your website in order to keep your site visually simple. If you cannot afford to have a professional photographer take pictures of your business, do not try to take pictures yourself. Poor quality photos and video can instantly make your website look unprofessional. An alternative option is using stock images or stock video.
5. Social Media Widgets
If you want your readership to grow, you need to enable your readers to easily share your content through social media. Include social media buttons or widgets along with your blog posts so your readers can share your content. By including easy access to sharing, you cut down the work your customers have to do to share your website, making it more likely it will be shared.
With these tips you’ll be on the road to website success.
Adria Saracino is a marketer and blogger. When not consulting on business strategy, you can find her writing about style on her personal fashion blog, The Emerald Closet.