One of the most important aspects of running a business is how you promote your company and products or services. Effective marketing campaigns should be implemented on a continuous basis. Larger companies have the benefit of qualified marketing professionals. Smaller companies and start-up businesses, however, do not always have the budget to employ marketing experts.
The good news is that effective marketing solutions do not have to cost a lot of money and can be implemented by small business owners. Provided below are five marketing solutions for business growth.
Value your customers
Your customers are perhaps the most important aspect of your business. Your customers provide your income and should, therefore, be made to feel special. This is how you build a loyal customer base and establish a reputable brand name. Good customer service should be delivered throughout your business. Staff training should be a high priority, especially in service-based businesses where the customer comes face-to-face with employees.
The increasing use and availability of the internet has seen the way people communicate change. The rise of social media sites such as Facebook and Twitter provide an online platform for people to share ideas, photographs and video. These sites are often used as a way for friends and family to stay in touch over long distances. Businesses are now adopting social media as a valuable addition to marketing plans. Social media is free; therefore, it is a popular tool for small businesses to use. The only cost involved is time.
Another low-cost marketing solution is to arrange networking events. These events can be anything from product launches and VIP customer events to educational seminars or conferences, depending on the type of business you run. For example, if your business is a fashion retail store, you could consider hosting VIP customer evenings where you offer discounts or special offers.
Direct mail is a great way to communicate with your customers. Flyers and leaflet drops can be very effective for promoting product launches, discounts or special offers. However, direct mail can be expensive. Graphic design, artwork and printing costs can be substantial, particularly if you implement direct mail campaigns frequently. An alternative low-cost option is e-mail marketing. Customer databases can be used to send regular e-newsletters. Another benefit of e-mail marketing is how quickly campaigns can be implemented. It is also much easier to track and monitor e-mail campaigns.
Use creative marketing materials
The best way to catch your customer’s eye is to produce marketing materials that stand out from the rest of your competitors. This should include promotional flyers, company brochures and business cards. If your marketing materials are dull, people will automatically throw them away. Creative artwork can be the difference between people remembering your company or instantly forgetting it. Business cards are a low-cost but necessary promotional tool. Your design should be eye-catching so that people are likely to keep a hold of it.
This guest post was written by Francesca, a UK-based blogger with an interest in marketing for businesses. She writes on behalf of Rickitt Mitchell.