Whether you’ve been a freelancer for 20 years or you’re just starting out, you’re always going to want more money. Hey! That’s the American way, right? While there is nothing wrong with that, there are some things that you have to understand if you’re looking to charge more money. Keep in mind that if you raise your rates or ask for too much money, you could potentially put your freelance career at risk. With that being said, let’s take a glance at how you can successfully get better fees as a freelancer.
Look at your Projects
Are you charging by the hour? Project? Or is it a bit of both? What you have to realize is that if you’re charging by the hour, some clients can become uncomfortable with this. Why? How do they know if you’re doing their work on the time they are paying you? The next time you complete a project, note how many hours you put into it, and from there, see how much you’re making per hour. If it’s not what you expected, you may be able to get away with raising your rates.
Range your Rates
When a client comes to you and states that they want a job done, you just don’t want to say a specific number. Instead, offer them a range of things that you can do for them. Let me give you a quick example:
Let’s say that you run a successful website design business, and you have a beauty salon come to you and say, “Hey! I need a small website that showcases our talents and pictures of our staff!” Instead of saying that you will do it for $X, you should offer them a range of things.
So say I can offer a few things. I can offer you a simple five-page website for $X, or if you wish, I can create a five-page website with social media pages and a YouTube video for $X. Do you see where I’m going here? If you think about businesses out there, they love to up sell, so why can’t you? The great thing about this is that you can’t lose clients because if they are cheap, they will go with your cheapest package.
Stick to your Guns
If you’re starting out in the freelance field, you may start to work for cheap, but this is going to bite you in the butt in the end. Why? What you’re going to find is that people will get used to your $X per hour rate. So when you triple that rate, they are going to
be running for the hills.
Yes, I know you want to get your foot in the freelancing door and that’s fine, but you have to understand one thing. If you want to charge a rate, you have to start out with a rate that you’re going to stick to. Now, you can raise your rate 5% or 10% down the line, but 300% is usually unacceptable. Instead of offering cheap work, be willing to do free work for non-profits or charities.
As you go on in life, you’re going to find that you can obviously charge more, especially if you’re in demand. As long as you work hard, impress your clients an amazing portfolio, there’s no reason you can’t enjoy the fees your work deserves.
This guest post was contributed by Hannah Munson. Visit her website, How Much Is It? to find out what things cost in life.
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