On behalf of SimplifyThis, I want to say happy Small Business Day to everyone and I hope that this holiday season will treat you well.
Firmly planted between Black Friday and Cyber Monday, this is the first annual Small Business Saturday in the country.
While Black Friday and Cyber Monday are both days on which major retailers offer huge sales, Small Business Saturday was designed to encourage shoppers across the U.S. to support local merchants in their holiday shopping as a means of driving up local economies.
American Express, the event’s primary sponsor, and a dozen more advocacies have declared today Small Business Saturday in a hope to raise awareness about the importance of small business to local communities.
While the event is not meant to discourage people from shopping at larger chains or online, it is intended to encourage consumers to dedicate a percentage of their holiday shopping budget to local businesses – whether that is by having dinner at a local restaurant or buying gifts at neighborhood stores and markets.
So please, visit your local stores today and discover the unique gifts and services you can find by shopping locally.