How to Create a Successful Social Strategy [Infographic]

By Adria Saracino

Are you considering whether your business should enter the social space? Are you seasoned at creating social media campaigns that get results? No matter where you are at in the social strategy development process, it is imperative that you have a plan and stick to it.

Having a plan is important for few distinct reasons. First, it allows a team to pinpoint where it made mistakes. If there was never really any plan to begin with, it is harder to dissect where in the process a campaign went wrong. Being able to assess where your team went wrong is imperative to growth and improvement.

Second, a process allows a team to add measurable metrics to each step. Metrics are important to social media because it allows you to effectively measure the ROI of your efforts. Why would your business do anything that it can’t see the direct effects of? It doesn’t make business sense to mindlessly commit time, money, and resources to a project, so make sure your process can be carefully evaluated upon completion.

Now that you are convinced a plan is important, how do you go about making one? Simply Business created the below step-by-step guide to social media success. It takes teams both new and seasoned through the campaign creation process, helping them clarify objectives and ensure a successful project.

Think you already have a successful plan? See how yours stacks up against this one. Also, read the resources accompanying each step in the visualization from industry leaders. Read to begin? Click the image below to launch the interactive version:

Click image to open interactive version (via Simply Business).


Simplifyhis is an all-in-one online invoicing and web appointment scheduling tool that helps small businesses and entrepreneurs to simplify administrative tasks.

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