Hands down, the best approach to marketing and growing your business is through your relationships by turning customers and people in your network into Raving Fans.

Your customers will sell for you better than you can sell yourself:

1. They’ll tell you how you’re different
2. They’ll tell you what problems your product solves
3. They’ll tell others about you
4. They have access to a network of people you may not
5. They have credibility within your market now, that you must earn over time
6. If they’re really happy with your product or level of service, they’ll likely tell someone else

The concept of the Raving Fan isn’t new; chances are you’ve read about it in a book, seen it referenced in blogs or consider the notion of remarkable customer service just plain common sense.  No matter, it’s the sensible foundation for growing your business and, while we may all be aware of it, where the rubber hits the road is in our ability to put theory into action.

As chief marketer for SimplifyThis it’s up to me to figure out HOW.  I plan on taking you all along in the process because 1) I want you involved and 2) maybe you’ll gleam something for your own business (better to share and improve than reinvent the wheel).  So, stay tuned for more to come - and please don’t hesitate to contact me with questions, suggestions, or just to say hello!

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This entry was posted on Sunday, April 5th, 2009 at 3:03 pm and is filed under Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.