Secrets of the Successful Freelancer: Never Compete On Price

One marketing consultant shares what he’s learned about getting business in his first three years of freelancing.

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There is a huge difference between other people making money as a freelancer and me making money as a freelancer. When I first started, I never realized how lucrative freelancing could be. I was a student of marketing and had heard the poignant successes that others had, but me making money online was a completely different story. I have learned more about myself and business in the past three years than I ever learned in school.

Never compete on price.

In the beginning, I didn’t have the confidence to ask for the high dollars. Asking for $800 a month was unthinkable. I saw the seasoned professionals working for around minimum wage, just to get the jobs. I never thought that I could make money on Elance or Odesk, but I overcame my fears and gave it a shot.

When I began, it was all about making money. I didn’t want to work for anyone else. One day, I would find myself writing articles, the next I would be doing telemarketing. There were no typical days. It was a hectic life, one that I knew that I could improve. I learned two things early on: over deliver and never quit learning.

How does a strong work ethic translate to making more money? I was building a stunning resume that nobody could ignore. There are rating systems on these freelance bidding sites. People can find their contractors on ratings alone! I would ask my clients for a stellar review. If they couldn’t give me a top notch rating, I would give them a full refund.

Word got out that I was willing to turn down money based on my integrity. The resume improved, the number of jobs grew, as did the number of interview requests I received. In the beginning, I had to apply for ten jobs to get one, but because of my standards, the tides were turning. There came a point where I

couldn’t take on any more clients. Rather than turn down those clients, I had an epiphany.

Don’t turn clients away because of workload. Raise your prices.

I hated turning business away, and so I tested out a theory. If I raised my prices, people would be more hesitant to ask for my services. Thankfully, it turned out that I was wrong. Raising my rates kept the clients looking for the cheap deals away, but it brought in the higher quality clients. Once you have a proven track record, you can charge higher prices and people will accept you as the expert. As the expert, people listen to what you have to say.

The best advice I can give someone who is worried about competing on price, don’t. Someone can always be cheaper than you. Make yourself more valuable.

About the Author: Matt MacLeod is an online marketing consultant working for such clients as NSW Compensation Lawyers.

SimplifyThis helps small business owners to streamline administrative tasks with our two-in-one online invoicing and web scheduling solution.

  1. Your post is best for starter or think to start freelancing work. Through freelancing work you can realize your inner unexpected ability for different work and also you get wide knowledge from it. For freelancing work you must create more and more contacts because every time you not get same work from a same client.

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