When I logged in to Facebook this morning I received an invitation to the “Small Business Saturday”—the first to ever take place next Saturday, November 27, 2010. Being intrigued, I looked into this event a little more via a Google investigation that directed me to http://smallbusinesssaturday.com/. At the site a short description reads:
“November 27, 2010 is the first-ever Small Business SaturdaySM.
A day to come together in support of the small businesses we love.
The shops and restaurants that employ our neighbors and reinvest our money close to home.
The businesses that are the heartbeat of our communities and local economies.”
American Express appears as the main supporter of the event who has appointed the day in conjunction with the promotion of their small business unit American Express OPEN. The day will serve to raise awareness regarding the importance of small businesses to the local community and the overall economy. A few ways to get involved in Small Business Saturday have been listed and consist of going to http://www.facebook.com/SmallBusinessSaturday?v=app_165267296827487 and “liking” the event (for which American Express will donate $ 1, and up to $500,000 to Girls Inc.), and being more intentional about patronizing small and independently owned local businesses (for whom consumers are encouraged to reserve a portion of their holiday spending money—a very practical suggestion). Consumers will even be eligible to receive a statement credit of $ 25.00 when they make purchases at small businesses with the use of their American Express Card.
Small business owners themselves are encouraged to take part in Small Business Saturday as well by signing up on the Facebook page which in turn will qualify them to receive a $ 100.00 advertising credit to promote their businesses on Facebook. Many other social media tools are made available as well at the Facebook page for small business owners to promote their endeavors in collaboration with this event.
According to the site the day is intended to be a “national movement to inspire all consumers and communities across the country to support their local businesses in hopes of attaining a greater recognition for their overall importance to the economy and cultural topography. This attempt to provide small business with some deserved business sandwiched between Black Friday and Cyber Monday—the frenzies that drive in a lot of the big business and online shopping holiday revenue—and might be worth taking note of—or even getting involved in, if it sounds right. Even though “Small Business Saturday” doesn’t scream the impending mayhem that “Black Friday” does, I like the sound of it a lot more.