We’re about to roll out a new level of retention efforts – specifically for our free trial customers. That means we’re letting people know we are here:
- For support, questions, comments, concerns, training, tips, conversations and anything to make your stay with Simplifythis a pleasant experience
(so you can come back for more…)
- To learn from you so we can make Simplifythis better for future generations
If you are extending a free trial with your business, you might as well do a good job of welcoming your customers. Anyone can satisfy the first bullet’s requirements with a few helpful e-mails and a blog post. It’s the business-practice equivalent of, say, having a Web site. That’s the base-line that any growing smbiz should meet.
Institutionalizing the second bullet point is tough but if done, can show you where you need to focus to meet your customers’ expectations. If I sign-up for a free trial of a computer program I’ve never used, I expect to have my hand held at the beginning and (depending on the program) I expect to be able to let go after some time. Two basic requirements that the business many opportunities to help their customers.
Know what your customer will expect. Then use that knowledge to make something awesome (a la Bobby McFerrin, who took the expectations of his “customers” and…well, see for yourself).