Having a Website that you don't market is like having a billboard in the desert

Many small business owners strive to bring customers in the door – whether that door is brick and mortar or virtual. Setting up a website is a given in today’s marketplace, and an online presence is crucial for your advertising.

Just having a website, though, often isn’t enough. You need to drive targeted traffic to that website in order to entice the right kinds of customers for your product or service offering. Otherwise, you simply have a billboard in the desert. So once you have your site underway, there are still a few more things you need to do in order to bring in the traffic that your business requires.

If You Build It, They Will Come

Well, not automatically. The most awesome website in the world won’t do you – or your customers – any good until people know that it’s there, and why they should visit it. So, the first thing you need to do is put the word out that your website is up and ready for visitors.

One of the best ways to do so is to get your site listed in the search engines – starting with Google. Although your website may not shoot to the top of the search list right away, you should start by putting relevant keywords in your titles and content, especially if that content is very specific to keywords that your potential customers are searching for online, then you will have a much easier time being found.

Content is King

With any online venture, having good relevant content is crucial. Content includes not just the actual pages on your website, but also articles that may be found online by readers that will “pull” customers into your website to get additional information.

Therefore, make sure that you have relevant and targeted content in your articles that will bring the readers to your site for more information. Oftentimes what brings visitors to your site the fastest is if they are seeking more information on how to solve a particular problem or fill a need – so be sure that your content reflects just how your offering can do that.

Blogging for Dollars…and Customers

Having a blog is another great way to bring visitors to your website. This is because the content on blogs is much more fluid, and if run correctly, it is also regularly updated. Blogs also allow visitors to make comments on the content and can literally spark ongoing, interactive conversations about the topics. This is also a way to get visitors to come back to your blog on a regular basis.


Word of mouth advertising has always been one of the strongest ways to get product or service recommendations. One way of getting online recommendations is to work in conjunction with “partners.”

In order to do so, work with others in your industry who may offer complimentary products or services and have them put some of your articles or other content on their website – while also returning the favor for them. The customers that visit their website may also be interested in purchasing what you have to offer and vice versa. This creates a win-win for both business owners while also opening up your information to a whole new group of potential customers.

But Wait, There’s More!

One of the most valuable assets you can have as a business owner is a mailing list. Depending on how many visitors your website brings in regularly, you have the potential to build your list quickly – if you offer the visitor something in return for giving you their email address and permission to contact them.

With this in mind, make sure that you add an opt-in box on your website that asks for the visitor’s name and email address. In return, let them know that you will send them a free report or other valuable information for doing so. This will help you to build your list of prospects and customers so as to send them ongoing regular emails discussing information about your products or services that they may be interested in.

Frank Anderson is a small business and technology blogger.  He also has a keen interest in microsoftexchangehosting and other popular hosting configurations.

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