Customer data is incredibly important to any business, but especially so to an online business. There are many different ways to collect customer data, and it is highly useful to any enterprise. This data can not only help you target your marketing campaigns, but it can also simply tell you basic demographic data about the people who buy what it is that you have to sell.
While there are many different ways to collect customer data, there are three modes of data collection that are most efficient, and also provide more utility.
Customer surveys are a great way to get targeted information. If, for example, you are thinking about running a sale, customer surveys could tell you what products or services your customers would be most interested in getting a good deal on. These are voluntary participation surveys. This means that customers are not forced to fill out surveys, but may if they choose too. The problem with this is that it can skew your data as people who simply don’t have time, or may not have good things to say, may simply refuse to take your survey. This could stagger the results in such a way that they are not really in line with reality. However, using survey software software on your websites can be extremely useful
Google Analytics and other similar software tools are “behind the scenes” data collectors. These are little programs that track important bits of information from every user who visits your site. This software can tell you how many views you are getting, repeat views, the bounce rate, the most often visited page, where people are sent to your site from, where they live, and more. Much of this is basic data, but it can be highly useful in understanding who is using your site and how. It’s an excellent time-saving tool to understanding your demographic.
Live Chat Support
Live chat support provides a one-on-one, real-time means of gathering customer data. The benefit of gathering data in this manner is that customers have a more personal experience. You can also get very detailed, in depth information this way. Questions asked to customers can be highly targeted and decided upon “on the fly”. However, this also requires a lot of manpower and is not nearly as efficient of a means of customer data collection as the previous two options.
Customer data collection is an incredibly important part of running a good marketing campaign, as well as ensuring that your website, product and/or service stay in tune with what the customers want and expect. There are many different ways to quickly and efficiently collect large amounts of customer data that can provide a great deal of utility for your company.
Author Bio: Casey Haslem enjoys writing on various technology subjects from mobile devices all the way to 360 feedback tools for businesses. Aside from that, she is an animal lover and a mother of 3.