This past week I participated in a Yoga Lunch and Learn through one of my corporate clients here in Columbia. It took about two hours out of my day and just a little work beforehand and the result was nearly an hour of free marketing time to clients that wanted to be there. It’s a great opportunity to get the word out about both what you do and why you do it better than your competitors. Selling yourself becomes a lot easier when you truly believe in what you’re selling. For those of you looking to expand the wellness community in your neck of the woods, consider a Lunch and Learn.
Putting Together an Effective Lunch and Learn
1. Finding a Venue
Corporations and larger businesses are always looking for Lunch and Learn ideas and free help. The easiest way to get started is to contact the human resource department in medium to large businesses in your town or city. Your best bet is businesses where there in an emphasis on work/life wellness. I work a lot with our zoo, a large employer that works hard to retain employees. Also consider law firms, health insurance companies, government offices, hospitals, and other corporations. Get creative and you’ll be surprised how many people are interested. Have a plan of what you’re going to do when you talk to the human resource department and talk about how what you do would benefit their employees.
2. Planning the Lunch and Learn
You’ll usually get about 1 hour to speak during the Lunch and Learn. Realize that people will drop in and out throughout the hour depending on work obligations. It’s best to give late comers a chance to easily slip in while you’re getting started, so you’ll definitely want to start by talking for a bit. Whether you’re a massage therapist, acupuncturist, yoga teacher, trainer, nutritionist, or any other kind of wellness practitioner, the bare bones outline of a Lunch and Learn remains the same.